Email & Newsletter Marketing

Why Email and Newsletter Marketing are Important!

Email is the most effective way of directly affecting your bottom line and actually growing your business. There are more than 3 billion email accounts. 90% of online consumers use email and, 92% check their email at least once a day. According to the 2013 Email Marketing Benchmark Report, 77% prefer email to receive promotional content and for every $1 spent, $44.25 is the average return on email marketing investment.

Traditional Method of Promotion

The traditional way of promoting business is to place an ad on TV, the radio, or in the newspaper. Local Tucson businesses still send out brochures, catalogues, and business cards in the mail to market their business right on our doorsteps. However, those methods are more expensive and the risk that customers will not see them is higher and higher each year.

Modern Method of Promotion (Digital Media)

Of course this modern method with electronic Newsletter and Email Marketing, can be a powerful way to go. Everyone has an email inbox- which they can checkmany times every day. As stated previously, 67% of people now using their mobile devices have constant access to their email accounts. Furthermore, they can read emails almost immediately after they are sent!

All the above methods come at a cost. However, the more lucrative choice is obviously the modern method of digital newsletter and email marketing because it costs less, but reaches more people faster. People are always on the web, but they are not always watching TV, listening to the radio, or checking their mail. Tucson Affordable Web offers digital newsletters and email marketing as a standard service at no additional price! We can set up a Call to Action and follow up emails for anyone who signs up for this service.

Features

Newsletter and Email Marketing Benefits