What is RWD?
Using CSS technology, Responsive Web Design, also known as “Flexible Layout Design” makes it possible that your website can be seen on all devices- from desktop, tablet, to mobile. If you want your website to reach more visitors in a world that is growing more and more mobile, let Tucson Affordable Web develop your website with responsive web design!
Why is RWD so important?
Every day, more people use their smart phones and tablets to access content on the web, socialize and shop. According to the statistics from Google and other search engines in 2013, more than 67% of people access websites through their mobile devices. It is smart to make your website smart phone friendly. If your website has non-responsive design, your visitors aren’t likely to stay any longer than five seconds.
More than 20% of Google searches are now being performed on some sort of mobile device.
In 2012, over half of all local searches were done on a mobile device.
25% of Internet users only access the Internet via a mobile device in the United States.
25% of all emails are opened on mobile phones.
In 2014, mobile Internet usage was expected to overtake desktop usage.
Out of the 4 billion mobile phones in the world, 1 billion are smartphones and 3 billion are SMS enabled.
Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming more and more essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage has already been predicted to overtake desktop Internet usage. Since 67% of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site.
A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site designed for a specific device and screen size. These unresponsive designs are not commonly in use any longer.
Recommended By Google
Responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. A separate mobile site, on the other hand, has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.
Additionally, Google prefers responsive web design because content that exists on one website and one URL is much easier for users to share, follow, interact with and link than the content that exists on a separate mobile site. Stay ahead of your competition and have a site that stands out. It'll make a difference.
Easier to Management
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two. This is a key advantage that a responsive website has over a separate mobile site. More importantly, building one site to fit all devices will reduce the cost by a half because you are only looking to develop and maintain one set of information.
Because of all of this, Tucson Affordable Web ONLY uses responsive design technology in our web development. We will always keep your site up to date and running with the latest technology. Responsive Web Design is the best solution for Internet marketing.